Hetton Law Brewery has a resident they call 'Joyce'. She is a scantily clad garden ornament who makes even the most liberal blush, and it was inevitable that she would make it onto a beer label one day! We did a few designs, and a more risqué version made it onto a limited edition 'Hetton Ruby Hinny' brew that was created especially for the 40th Newcastle Beer Festival in April this year.
The beer proved a hit but it was only ever meant to be a one-off.
However, a few tweaks later and the Hetton Hinny was born. A lovely dark ale with a ruby hue when you hold it up to the light, we think it might actually be our favourite so far! Joyce however, well, she needed to cover up a bit. But the Ruby Hinny will forever live in our memory!